Employer Brand Management Amid Global Change, with Simon Barrow

Regardless of the extent to which your business has been disrupted by COVID-19, we’ll all re-emerge from varying degrees of lockdown into a changing world. What does this mean for employer brand and its leaders? We’ve explored tips for safeguarding...

What Happens When You Integrate Employer Brand with Diversity & Inclusion

Your employer brand and diversity and inclusion initiatives may be managed by separate teams and guided by unique priorities. That doesn’t mean, however, that they’re most effective when siloed. Rather, both thrive when working in tandem. Both employer brand and...

COVID-19’s Impact on Employer Brand

What we do here at Link Humans is helping our clients understand how they’re viewed by talent online, so they can improve their employer brand. Our approach is The Employer Brand Index and there are a host of use cases...

How Coronavirus Responses Define Employer Brands

People are going to remember what your company did during the Coronavirus epidemic. John Elkington's triple bottom line model of "People, Planet & Profit" could not be more true today. Now is not the time to focus on profit, and...

EVP Pillars in a Time of Crisis

A pandemic, or any crisis, will be an acid test for your corporate furniture such as purpose, values, principles, behaviors, etc. In the employer brand world, we have to ensure our EVP is robust and is delivering what it promises,...

Employer Brand Leadership During a Pandemic

From client work we do with the Employer Brand Index, we know how vital Management & Organization is to candidates, employees, and alumni. The leadership of a company has a direct impact on the employer brand, sometimes way beyond the...

Employer Brand and Coronavirus

These are unprecedented times, and the outbreak we're experiencing affects us all. As a company, your first responsibility is with your employees and their welfare. The Harvard Business Review has published a great guide answering questions all employers will have...

How Cone Health Attracts Talent with a Culture-Driven EVP

If your organization hasn’t yet grasped the importance of employer brand (or views it as just another marketing campaign), it’s time for a shift in perspective. Cone Health is a not-for-profit network of healthcare providers serving people in central North...

How KinderCare Education Attracts Teaching Talent

Squaring off against high demand, retention challenges, and reputation management are all part of the talent attraction game for this education and childcare provider. KinderCare Education is the largest provider of early childhood education in the United States. At over...

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