American Axle & Manufacturing (AAM) is a leading global tier 1 automotive supplier that designs, engineers and manufactures systems and technologies that are making the next generation of vehicles smarter, lighter, safer and more efficient.
Headquartered in Detroit, AAM has over 25,000 associates operating at nearly 90 facilities in 17 countries to support our customers on global and regional platforms with a focus on quality, operational excellence and technology leadership.
We compete for the same talent as the big automakers, suppliers, manufacturing, and tech companies. Partnering with Link Humans, we were able to understand what the perception of our employer brand is, and also benchmarking this with a number of similar companies. Some insights we expected, others came as a surprise (both good and bad).
The Employer Brand Index has enabled us to focus our talent attraction efforts, dialing up what we’re truly great at as an employer and further investigate areas for improvement. It has also provided us with evidence of AAM’s employer reputation, which has been invaluable when bringing different businesses, functions, and geographies to the table to our improve talent brand. I would recommend this research and measurement approach to any company in a tight talent marketplace.
The outcomes included:
Our clients all have unique challenges in their employer brand. These case studies provide evidence as to why improving your employer brand leads to tangible results.
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