EDF Energy needed to measure the impact and importance of their employer brand.
Measurement depends on who in the organization is asking you what question, so here’s what we did.
EDF Energy is the UK’s largest producer of low-carbon energy and the country’s biggest electricity supplier by volume, powering more than 5.5 million homes and businesses.
The company also owns and operates the UK’s eight nuclear power stations and are building a new one at Hinkley Point C in Somerset, which will provide sustainable, low-carbon electricity for around six million homes for many years to come.
Listen to the Employer Branding Podcast with Neil Daly, Employer Brand & EVP Manager, accountable for defining and promoting EDF Energy’s internal & external reputation and image as an employer and a place to work.
From our point of view, I have to go to the powers that be and talk about the fact that we try to create an authentic and real vision of our organization externally. How do we know that it’s correct? The Index has been perfect for that, as we can marry up the two, we can look at what do people think of us in certain key areas, as an example Diversity & Inclusion.Neal Daly, Employer Brand and EVP Manager at EDF Energy
Employer brand activation to build awareness and support specific hiring campaigns in the US & UK.
EVP development in parallel with activation.
AAM needed to understand how attractive it is to candidates and current employees.
The Employer Brand Index helped the company gain insights to its own positioning, compared to a number of talent competitors.
We started in France.
4 years later, we have worked with The Adecco Group in over 20 countries.
The world’s largest HR company will always have the need to attract internal talent.
Jörgen created Undercover Recruiter from scratch in 2009. No readers.
Last month, 452,839 recruiters, HR professionals and candidates read Undercover Recruiter.
Advertising clients include: Dropbox, BreezyHR, Lever & Adecco
We started from zero.
Over the past 4 years, we’ve seen an increase in traffic and a jump in influence on digital.
Hager Group now has a social following of nearly 200,000 targeted followers.