AAM needed to understand how attractive it is to candidates and current employees.
The Employer Brand Index helped the company gain insights to its own positioning, compared to a number of talent competitors.
American Axle & Manufacturing (AAM) is a leading global tier 1 automotive supplier that designs, engineers and manufactures systems and technologies that are making the next generation of vehicles smarter, lighter, safer and more efficient.
Headquartered in Detroit, AAM has over 25,000 associates operating at nearly 90 facilities in 17 countries to support our customers on global and regional platforms with a focus on quality, operational excellence and technology leadership.
The outcomes included:
"We compete for the same talent as the big automakers, suppliers, manufacturing, and tech companies. Partnering with Link Humans, we were able to understand what the perception of our employer brand is, and also benchmarking this with a number of similar companies. Some insights we expected, others came as a surprise (both good and bad). The Employer Brand Index has enabled us to focus our talent attraction efforts, dialing up what we’re truly great at as an employer and further investigate areas for improvement. It has also provided us with evidence of AAM’s employer reputation, which has been invaluable when bringing different businesses, functions, and geographies to the table to our improve talent brand. I would recommend this research and measurement approach to any company in a tight talent marketplace."Diego Gomez
Employer brand activation to build awareness and support specific hiring campaigns in the US & UK.
EVP development in parallel with activation.
EDF Energy needed to measure the impact and importance of their employer brand.
Measurement depends on who in the organization is asking you what question, so here’s what we did.
We started in France.
4 years later, we have worked with The Adecco Group in over 20 countries.
The world’s largest HR company will always have the need to attract internal talent.
Jörgen created Undercover Recruiter from scratch in 2009. No readers.
Last month, 452,839 recruiters, HR professionals and candidates read Undercover Recruiter.
Advertising clients include: Dropbox, BreezyHR, Lever & Adecco
We started from zero.
Over the past 4 years, we’ve seen an increase in traffic and a jump in influence on digital.
Hager Group now has a social following of nearly 200,000 targeted followers.