H&R Block is an American tax preparation company operating in Canada, United States, Australia, and India. The company was founded in 1955 by brothers Henry W. Bloch and Richard Bloch.
It is a unique company with very seasonal recruiting needs and the need to re-recruit talent year after year.
The Employer Brand Index provided a measurable benchmark of our employer brand before launching our EVP. This quantitative measurement reinforced some of what we already knew and gave us insights that helped inform the development of our EVP.
Not only were we able to see the ranking of each employer brand attribute, but also how often people were talking about them. We’re looking forward to conducting subsequent EBI reports following the launch of our EVP.
We really do look at the Employer Brand Index as a score we can use as the ROI of our employer brand.
Our clients all have unique challenges in their employer brand. These case studies provide evidence as to why improving your employer brand leads to tangible results.
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