Articles on employer branding, EVP development, talent personas and employer brand strategy from the Link Humans archive.
I’m going to ask you a question, and I’d like for you to answer impulsively without overthinking it. Ready? Here’s the question: is your employer brand socially intelligent? It’s a short question that raises so many other issues. First of all, being socially intelligent isn’t to be mistaken for being on social media. Being on…
Recruitment agencies have always had a challenge when it comes to social media. Firstly, they need to grab the interest of potential candidates through exciting and eye-catching content. Secondly, they need to make them want to apply for any positions they have, and then, finally, they have to keep them interested. This marketing can sometimes be…
LinkedIn was founded over ten years ago now, and although the original idea was for it to be used to share tech and sales leads in Silicon Valley, most users have adopted it as a means to further their career. Over time it’s been associated with job search, but in the last few years, I…
Way too often real-time Twitter marketing is either not taken seriously, or discussions about it bring up the same repeated comparisons and “insights” that aren’t really insights – from the infamous Oreo tweet during the Superbowl back in 2013 (can we please move on now?), to sayings of how brands need to “be genuine”, “talk…
In the vast world that is digital employer branding, there’s practically (and arguably) nothing you can’t measure. While this may appear as a great thing, it does have its downsides – the fact that you can measure everything doesn’t mean that you should, and this is where the confusion sparks. You should only focus on…
In the world of business, credibility and transparency is something that is rather important to the public nowadays. People want to know what is going on ‘behind closed doors’ within certain companies and how they deal with successes and failures. This is why treating employees as a part of your team of ambassadors is so…
People trust recommendations from third-party sources even more than the brand itself. This is, in essence, why influencer marketing exists. Influencer marketing is, in a nutshell, when marketers look for, identify, and engage with influencers. There’s an increasing trend of brands making use of influencer marketing, and understandably so: when you engage with influencers, not…
Whether you have a big or a small employer brand/company, you may have wondered how to set up and run a successful Community Management team – not just any Community Management team, but one that is strategically successful and one that brings value into your business and employer brand. How you manage your community makes a…
Just like the rise of social media, the recruitment industry has also evolved from platform to platform. One of the latest discussions online is the relevance and the use of Facebook’s Graph Search as a recruitment tool. This article will take a look at Facebook’s users, Facebook as an alternative to LinkedIn and some statistics…