Articles on employer branding, EVP development, talent personas and employer brand strategy from the Link Humans archive.
What do your customers want? You can find out in a few ways: You could send out email surveys, but they would exclude people who haven’t given you their email address or their explicit permission to email them; You could target your followers with surveys on social media, using one of the many smart targeting…
How can you use live broadcasting tool Periscope for a social HR campaign? We have interviewed Lars Schmidt, founder of Amplify Talent and employer brand strategist at Hootsuite to find out more. You can listen to the conversation on iTunes and Soundcloud, questions by me and answers by Lars. What is Hootsuite Open Source…
If you work in digital marketing/social media, chances are you’ve heard of Buffer and Hootsuite. While a lot of marketers use these tools interchangeably, they differ greatly and they both have their pros and cons. So, what are the differences between the two tools, and can they really be used interchangeably? Before diving in a…
How do you go about creating engaging video content? How do you reach a large audience with your videos? How can you drive action from viewers? To answer these questions I’ve had a chat with Aimee Bateman who is the founder of CareerCake.com. She’s a consultant, speaker and skills trainer, YouTube expert and she was a keynote…
There’s more than one way of doing customer services on social media: some don’t bother at all; some do it using just a single account to handle both brand engagement and customer services; some separate their customer services from their brand account. This isn’t usually a problem on Facebook, as a lot of brands just…
How does a company get started with employee advocacy? I recently had a chat with Ben Donkor who is a Social Media Analyst at Microsoft and chief blogger at Link Humans. You can listen to the audio podcast on below and make sure you subscribe to the Employer Branding Podcast. Questions by me, answers by Ben. What…
How do get started with social selling? I recently had a chat with Tim Hughes, UK Commercial Industries Business Development Director at Oracle UK as well as a social selling evangelist, avid tweeter and blogger. Have a listen to the podcast embedded below, on iTunes or keep reading for an abridged transcript of our conversation. Questions by…
There are so many digital tools out there, each with its expertise: analytics, content marketing, publishing, visualization, etc. Although I use several of them, I keep my essential tools to a minimum. Why? Because it’s easy to suffer from “tools overload”: tools are supposed to make your work easier, but when misused you can easily…
When it comes to marketing, nothing works better for a brand’s representation, than a recommendation from someone who has experience or practical knowledge of the organization. Although this is probably the most effective when coming from an entirely impartial source, employees can also work as reliable advocates for a company and social media is the perfect platform…