Learn practical talent attraction & employer branding strategies from the best.
In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as GE, Walmart, Unilever, Wells Fargo, and Salesforce.
Note: Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on both this website (see below) and Undercover Recruiter—a popular resource on modern recruiting.
The global pandemic has changed the hiring landscape. Candidates are looking for more flexibility, better work-life balance, and are increasingly centering on things other than their career goals and salary expectations. Most importantly, a recent poll by CNBC shows that...
Diversity, Equity, and Inclusion (DE&I) has become a hot topic for businesses. Job seekers are increasingly looking for more than a competitive salary and good benefits. Employees and prospective hires alike want to be part of an organization that is...
Halting business as usual during COVID has led many organizations to reevaluate what they owe employees and customers. We talked to Briana Gosselin, an employment brand manager at Sodexo, to learn how the food services and facilities management company attracts...
When you’re building an employer brand, you face a number of hurdles. It can be difficult to delineate between what is and is not your job. Your role may sit anywhere between corporate marketing, internal communications, and corporate branding. No...
Like many businesses, Swisscom was trying to hire IT and engineering talent. However, in a tight jobs market, the telecommunications organization struggled to compete against top tech companies. “We are mainly associated with being a government company and with our...
Many people working in employer branding will tell you that a key part of the job is building coalitions with adjacent departments such as corporate branding, internal communications, and corporate marketing. For Elena Aylott, VP of global employee experience, and...
When you’re in charge of implementing an employee value proposition (EVP) or employer brand strategy across a global company, you can’t do it alone. Yes, you may be able to research and identify why people have joined and stayed at...
One of the main challenges with talent acquisition and retention in tech today is the rate at which talent moves between organizations. 48% of tech workers surveyed in 2021—nearly half—said they thought they were likely to find a new job...
For any employer branding team, content is going to play a key role in how you get your employer value proposition (EVP) across to potential employees. The problem is that content creation can often feel like you’re stuck on a...
Our newsletter is exclusively curated by our CEO, Jörgen Sundberg, for leaders who make decisions about talent. Subscribe for updates on The Employer Branding Podcast, new articles, eBooks, research and events we’re working on.
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