JORGEN SUNDBERG
Chief Executive Officer
Learn practical talent attraction & employer branding strategies from the best.
In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as GE, Walmart, Unilever, Wells Fargo, and Salesforce.
Note: Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on both this website (see below) and Undercover Recruiter—a popular resource on modern recruiting.
Learn practical talent attraction & employer branding strategies from the best.
In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as GE, Walmart, Unilever, Wells Fargo, and Salesforce.
Note: Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on both this website (see below) and Undercover Recruiter—a popular resource on modern recruiting.
LISTEN TO THE PODCAST HERE:
Listen on Apple Podcasts, Spotify, Google, or Soundcloud.
How to Make People See Themselves in Your Employer Brand Storytelling
EVP activation can be an elusive goal for employer brand professionals. Positioning statements and brand pillars are essential, but you really need people to feel it in their day-to-day. Authenticity is key. In this episode of the Employer Branding Podcast,...
Why Your People Are Your Brand in B2B
CBRE is the largest commercial real estate firm in the world, but if you’re not a broker, you’ve probably never heard of them. So what do they do with their employer brand to stand out to other talent pools? And...
How to Make the Case for Employer Branding to Stakeholders
We talk to a lot of businesses on the Employer Branding Podcast that each face their own talent challenges. But Booking.com might take the cake for how specific the skill sets can get for the roles they’re trying to fill....
How to Build a Global Employer Branding Team from Scratch
You might be familiar with Siemens from their washing machines or mobile phones, but that’s one small part of the picture. This German industrial conglomerate does business on a global scale, helping organizations implement digital industry, mobility, and smart infrastructure...
How the LEGO Group Identifies Talent to Find the Right Fit
Some brands will always hold a special place in our hearts. But just because you’re hiring for someone’s dream job doesn’t guarantee they’ll be the right fit for your team. In this episode of the Employer Branding Podcast, we talk...
How the Employer Brand Index Helps Experian Measure ROI on Talent Attraction
Anything data-related is of huge interest to us here at Link Humans. So what better person to talk to than Doug Kelsall, Global Recruitment Marketer and Branding Director at Experian? For this episode of the Employer Branding Podcast, we learn...
How Thermo Fisher Scientific Measures the Impact of Employer Branding
Many of the employer branding professionals we speak to on the Employer Branding Podcast are chasing the same thing: how do you measure the impact of employer branding? That’s why I was so excited to sit down with Kenty Brumant,...
Why Activision Blizzard Manages 3 Employer Brands with 3 EVPs
As you can imagine, we talk about EVPs a lot on the Employer Branding Podcast. It’s a distillation of what makes your organization a good fit for potential hires. A shorthand way of saying, “these are my people.” But what...
How Google Adapts Its Global Employer Brand Strategy in APAC
APAC is the fastest-growing region in the world when it comes to digital transformation, with well over half the world’s internet users. It contains 60% of the global population, including over half of the world’s under-25 population, and is projected...STAY CONNECTED.
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