JORGEN SUNDBERG
Chief Executive Officer


Learn practical talent attraction & employer branding strategies from the best.

In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as GE, Walmart, Unilever, Wells Fargo, and Salesforce.

Note: Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on both this website (see below) and Undercover Recruiter—a popular resource on modern recruiting.

LISTEN TO THE PODCAST HERE:

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How One B2C Organization Revamped its Approach to Recruiting

Like many businesses, Swisscom was trying to hire IT and engineering talent. However, in a tight jobs market, the telecommunications organization struggled to compete against top tech companies. “We are mainly associated with being a government company and with our...

How to Combine Marketing, Branding, and Employee Messaging

Many people working in employer branding will tell you that a key part of the job is building coalitions with adjacent departments such as corporate branding, internal communications, and corporate marketing. For Elena Aylott, VP of global employee experience, and...

How to Get Leadership to Buy Into an EVP Strategy

When you’re in charge of implementing an employee value proposition (EVP) or employer brand strategy across a global company, you can’t do it alone. Yes, you may be able to research and identify why people have joined and stayed at...

What Tech Talent Is Looking for Beyond Salary

One of the main challenges with talent acquisition and retention in tech today is the rate at which talent moves between organizations. 48% of tech workers surveyed in 2021—nearly half—said they thought they were likely to find a new job...

The Keys to a Great Employer Branding Content Team

For any employer branding team, content is going to play a key role in how you get your employer value proposition (EVP) across to potential employees. The problem is that content creation can often feel like you’re stuck on a...

How Large, Global Brands Challenge Assumptions with Employer Branding

Apple, Google, Facebook, Microsoft: these are large, global companies that don’t have any trouble recruiting top tech talent because they’re, well, extremely well-known tech companies. However, as digital transformation has rapidly accelerated in the wake of 2020, everybody is looking...

Why Social Impact and Business Impact Go Hand in Hand

The landscape of what matters to employees has changed. Prospective employees don’t just want to know if your organization is a good place to work, but also whether or not you’re doing good in the world. Social impact has become...

How Top Tech Talent’s Values Have Shifted Post-Pandemic

Standing out to top tech talent used to be all about the perks your business could offer. Tech companies offered amenities like yoga classes, gyms, restaurant-quality food, nap pods, game rooms, and more. In the post-pandemic world, however, those types...

Why Employee Advocacy Is More Important Than Ever in a Post-Pandemic World

When it comes to your employer brand, your strongest advocates are often the people who live it day-in and day-out—your employees. But wanting a strong employee advocacy presence is one thing. Actually making it happen involves a lot of hard...

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