China’s Employer Brand Battle: Tech MNCs vs. Chinese Tech Champions
Comparing employer brand perception across Western tech companies and Chinese tech champions – through the eyes of Chinese talent on Xiaohongshu. Key Findings Microsoft (7.37) and ByteDance (7.15) lead employer brand perception among China’s tech talent, separated by just 0.22 points on Link Humans’ Employer Brand Index (EBI), based on Q1 2026 Xiaohongshu data. DeepSeek…
