4 Common Employer Brand Challenges (and How This Credit Bureau Tackled Them)
Like many employer brand leaders, Lena Lotsey’s role was born out of need. Social media management was becoming too much of a full-time job for Experian’s employee acquisition team, and they needed someone to focus solely on employer brand. Over...
The State of Employer Brand in 2019
Employer branding is sometimes seen as a means of promoting vacancies, but it can be so much more than that, a means of demonstrating why your company is a great place to work and why prospective employees should apply for...
Why Measure Employer Brand?
If you put resources into building and promoting a robust employer brand the aim is to enhance the attractiveness of the organisation to potential employees; improving recruitment and retention them and becoming an employer of choice. Organisations that build a...
A Guide to Employer Reviews & Transparency
TripAdvisor, Amazon, TrustPilot... We love a good review don't we? And the world of work is no exception. Moritz Kothe is the CEO of employer review site kununu and Senior Vice President International for XING AG. kununu is breaking out of...
How Vodafone Builds a Global Employer Brand
How do you build a global employer brand for 120,000, in 26 different countries? We recently had a chat with Catalina Schveninger of British telecoms giant Vodafone. Have a listen below, keep reading for a summary and be sure to subscribe to...
When Bad Employer Reviews Happen to Good Companies
Ben Martinez is the VP for HR at HireVue and has some thoughts he wanted to share with us on the employer review site Glassdoor. He's also passionate about great coffee which you'll find out in this interview. Have a...
How HomeServe Puts Employees & Customers First
Greg Reed had never heard of HomeServe before he joined. Now he claims to have the best job in the world. During his time with the company they were hit with a £30 million fee for mis-selling, had a complete...
Measuring the Employer Brand ROI
A strong employer brand lends an organisation a significant competitive edge in recruiting, retaining and making the most of employees; it is a differentiator, aimed at building engagement and loyalty through identity. This addresses two audiences - potential employees...