LinkedIn Introduce Mentions and Facebook Launch New Mobile Platform

Last month saw big changes and big milestones for all the major networks, and this month harbours nothing much different, but on a smaller scale. LinkedIn are introducing mentions, and launching a new app, and Facebook have published a brand new operating system for mobile as well as changes elsewhere. Here are my social media moments for April 2013.

LinkedIn Mentions and New Applications

At the beginning of this month, LinkedIn announced a new feature to the site which many users would have seen on Facebook and Twitter already – mentions. However, these mentions work differently to those on Facebook and Twitter – you are only able to mention a user or company in a status update or on a comment in a thread. After upgrading the Search feature to increase engagement last month, LinkedIn say that they introduced this feature to allow users to have conversations with their connects more …

How Jagex Games Studio Use Social Media to Recruit [CASE STUDY]

Introduction

Jagex Games Studio (Jagex), based in Cambridge, is the UK’s largest independent games studio employing over 550 skilled professionals. They describe their recruitment strategy as “state-of-the-art” with a team “hard-wired” into the global talent pool.

Jagex owe their success in direct talent sourcing to:

“world-class online representation” through social media channels
a “comprehensive” global events calendar
a “refined and personable“ careers site
a “highly trained industry specific“ recruitment team

Tools

Jagex believe they invest in the “best tools” and ensure to track results and respond to changes. Due to the nature of the talent and games developers being known to be “unsociable…often hiding away in the far reaches of the internet in very specialist, ultra-technical discussion forums”, they use a specific set of tools:

LinkedIn Recruiter
a “state-of-the-art” Applicant Tracking System
social media aggregators
an “extensive” global events calendar

Throughout their recruitment process, Jagex use solid metrics and feedback forms to help them …

Why Data and Fans are Important for Brands on Social Media #smlondon

This month at Social Media London we were joined by Jeremy Waite, Head of Social Strategy at Adobe EMEA. He discussed themes from “The Signal and the Noise”, Nate Silvers’ book about Big Data.

Just because you CAN measure everything doesn’t mean that you should. How do you make sense of all that noise, especially in social media where more and more people are becoming immune to branded content?

On Data:

Nowadays we have large amounts of data, but we don’t seem to be learning much from it. In fact, we now receive more information every 2 days that it took mankind to create from the beginning of time until 2003. The expression notorious amongst marketers that ‘content is king’ has always been true since the time cavemen started writing on walls – things haven’t changed, just the medium through which …
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