We recently wrote a case study about how beauty giant L’Oreal Use Social Media for Recruitment which brought attention to that company’s new EVP (Employee Value Proposition).
In my mind, L’Oreal is one of those companies that consistently rate as one of the best companies to work for in France and internationally, so you can be forgiven for thinking ‘why do they need to work on their employer brand?’.
Turns out one challenge they are faced with is attracting the best people in emerging markets such as Asia-Pacific, when L’Oreal is less established. Another challenge is to attract high potential candidates in all functions, including sales, operations, research and IT.
I had the pleasure of asking this and a few other questions to Marie-Dominique Jacquet, the Employer Branding Director of L’Oreal. See what she had to say in this video:
The 3 main pillars of the L’Oreal EVP are:
- A thrilling experience
- Inspiring company
- School of excellence
Hhere is an overview of L’Oreal and its employer branding strategy (thanks to Dennis de Munck):