Insights

How Sanofi Built the ‘Sanofi Feeling’ with 5,000 Employee Advocates

Sanofi is a Paris-headquartered pharmaceutical company with around 90,000 employees, recruiting across dozens of markets and focused on immunology, neurology, and oncology. In recent years it has repositioned itself as an R&D-driven, AI-powered biopharma, uniting the business under a single...

China’s Employer Brand Battle: Tech MNCs vs. Chinese Tech Champions

Comparing employer brand perception across Western tech companies and Chinese tech champions – through the eyes of Chinese talent on Xiaohongshu. Key Findings Microsoft (7.37) and ByteDance (7.15) lead employer brand perception among China's tech talent, separated by just 0.22...

How to Make People See Themselves in Your Employer Brand Storytelling

EVP activation can be an elusive goal for employer brand professionals. Positioning statements and brand pillars are essential, but you really need people to feel it in their day-to-day. Authenticity is key. In this episode of the Employer Branding Podcast,...

Why Your People Are Your Brand in B2B

CBRE is the largest commercial real estate firm in the world, but if you’re not a broker, you’ve probably never heard of them. So what do they do with their employer brand to stand out to other talent pools? And...

Attracting Entry-level Talent in China

Attracting and retaining highly talented young professionals is an important issue for multinational companies (MNCs) in China. Seventeen years ago, 41% of high-skilled Chinese professionals preferred foreign MNCs as their first choice of employment, while only 9% chose domestic firms...

How to Make the Case for Employer Branding to Stakeholders

We talk to a lot of businesses on the Employer Branding Podcast that each face their own talent challenges. But Booking.com might take the cake for how specific the skill sets can get for the roles they’re trying to fill....

How to Build a Global Employer Branding Team from Scratch

You might be familiar with Siemens from their washing machines or mobile phones, but that’s one small part of the picture. This German industrial conglomerate does business on a global scale, helping organizations implement digital industry, mobility, and smart infrastructure...

How the LEGO Group Identifies Talent to Find the Right Fit

Some brands will always hold a special place in our hearts. But just because you’re hiring for someone’s dream job doesn’t guarantee they’ll be the right fit for your team. In this episode of the Employer Branding Podcast, we talk...

How the Employer Brand Index Helps Experian Measure ROI on Talent Attraction

Anything data-related is of huge interest to us here at Link Humans. So what better person to talk to than Doug Kelsall, Global Recruitment Marketer and Branding Director at Experian? For this episode of the Employer Branding Podcast, we learn...