How to Confront Industry Challenges with Your Employer Brand

If you’ve ever used your car’s cruise control feature or relied on its automated braking system, you’ve used an Aptiv product. You likely weren’t aware at the time, however, of the brand behind this automotive technology. That awareness is just...

When Human Progress Is the Center of Your Employer Brand

Merck Group has dedicated itself to furthering human progress through science and technology. It’s a lofty mission and one its team takes very seriously, particularly employer brand leader Chris Dinwiddy. As Global Head of Employer Brand and Social Media Recruitment,...

How to Attract the Eyes of Tech Talent

Everyone’s looking for tech talent, and the competition within this highly in-demand market is steep. Smaller brands suddenly find themselves pitted against Silicon Valley giants, startups, scale-ups, unicorns, and other legacy businesses. How do you attract the eyes of tech...

What’s Your Employer Brand’s Je Ne Sais Quoi?

“What does great look like?” This was the question one tech company asked itself as it began to explore its “je ne sais quoi”—or, as it’s known at other companies, its employee value proposition. Talend was on a mission to...

How Chewy’s Employer Brand Strategy is Based on Exceptional Culture

While pandemic restrictions on in-person business were shuttering companies around the globe, some e-commerce brands found themselves in the midst of an unexpected boom. Chewy.com was among them: The online pet care company’s sales grew as pet owners under lockdown...

What Newsworthy Change Does to Employer Brand Visibility

A company founded in the 1880s is making headlines in 2021, thanks to its sustainability efforts. Ball Corporation, which consumers may know as the manufacturer of the classic Mason jar, just saw its name added to a local landmark and...

How a Software Company Becomes a Great Place to Work

Long before COVID-19 made employee wellness and working from home new priorities for workplaces around the globe, VMware was experimenting with fine-tuning its employee experience. This unsung hero of the B2B technology space was powering some of the busiest and...

What Google’s Employer Brand Strategy Can Teach Us

Leading employer brand at one of the world’s tech titans means grappling with a reputation of legendary proportions, supporting a network of 120,000 employees around the globe, and staying sensitive to the needs of one billion users. It’s what Mary...

4 Major Obstacles Today’s Employer Brand Teams Face

The rapid tech innovation and global crises of the past few years have forced companies around the world to evolve, and their employer brand teams along with them. These upheavals have been hard on small and nimble organizations, but what...

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