Insights

How to Make People See Themselves in Your Employer Brand Storytelling

EVP activation can be an elusive goal for employer brand professionals. Positioning statements and brand pillars are essential, but you really need people to feel it in their day-to-day. Authenticity is key. In this episode of the Employer Branding Podcast,...

Why Your People Are Your Brand in B2B

CBRE is the largest commercial real estate firm in the world, but if you’re not a broker, you’ve probably never heard of them. So what do they do with their employer brand to stand out to other talent pools? And...

Attracting Entry-level Talent in China

Attracting and retaining highly talented young professionals is an important issue for multinational companies (MNCs) in China. Seventeen years ago, 41% of high-skilled Chinese professionals preferred foreign MNCs as their first choice of employment, while only 9% chose domestic firms...

How to Make the Case for Employer Branding to Stakeholders

We talk to a lot of businesses on the Employer Branding Podcast that each face their own talent challenges. But Booking.com might take the cake for how specific the skill sets can get for the roles they’re trying to fill....

How to Build a Global Employer Branding Team from Scratch

You might be familiar with Siemens from their washing machines or mobile phones, but that’s one small part of the picture. This German industrial conglomerate does business on a global scale, helping organizations implement digital industry, mobility, and smart infrastructure...

How the LEGO Group Identifies Talent to Find the Right Fit

Some brands will always hold a special place in our hearts. But just because you’re hiring for someone’s dream job doesn’t guarantee they’ll be the right fit for your team. In this episode of the Employer Branding Podcast, we talk...

How the Employer Brand Index Helps Experian Measure ROI on Talent Attraction

Anything data-related is of huge interest to us here at Link Humans. So what better person to talk to than Doug Kelsall, Global Recruitment Marketer and Branding Director at Experian? For this episode of the Employer Branding Podcast, we learn...

A Year in Review: The Most Stable Areas of Employer Brand and the Impact of Remote Work

Recognizing the importance of a strong employer brand in attracting and retaining talent (Bali & Dixit, 2016), Link Humans has for several years provided its clients insight into how their employer brand is perceived via its Employer Brand Index (EBI)....

How Thermo Fisher Scientific Measures the Impact of Employer Branding

Many of the employer branding professionals we speak to on the Employer Branding Podcast are chasing the same thing: how do you measure the impact of employer branding? That’s why I was so excited to sit down with Kenty Brumant,...