Insights

Launching Your EVP Internally

In a competitive labor market with insufficient talent to fill vacancies and widespread skills shortages, an attractive EVP may make the difference as to whether prospective employees view your organization as an employer of choice. A strong Employee Value Proposition...

Employer Branding vs. Talent Branding

Employer brand is centered on the promise that the enterprise makes to current and prospective employees in order to recruit and retain the brightest and best. It’s about the organization’s reputation as an employer and what makes the business a...

Employer Branding in Law Enforcement

In the business world, it is important that enterprises market themselves effectively to their target consumer population. The public sector, including law enforcement, experience the same HR challenges as this business world, recruitment and retention are key. What constitutes public...

Employer Branding in the Engineering Industry

As the global competition for talent rises all organizations need to do all they can to attract and engage the talent needed for success. Employers need to develop the kind of positive reputation that will help attract talented candidates. In...

Employer Branding in the Telecoms Industry

In the fight to attract and retain talent in existing and emerging markets, a focus on employer brand is a key element. It’s about projecting the brand so that it appeals to a wide and diverse range of potential applicants...

Employer Branding in the Manufacturing Industry

Employer branding in the context of talent acquisition and retention is the package of psychological, economic, and other benefits that potential employees associate with employment with a particular organization. In the current economic climate those organizations with positive employer brands,...

Employer Branding in the Travel Industry

The travel and tourism sector accounts for 10% of the world’s GDP and 7% of its exports. It is responsible for one in 10 jobs globally and the main source of foreign exchange in one-third of developing countries. Employer branding...

Employer Branding in the Airline Industry

In the airline industry, a robust employer brand is a great asset in recruiting bright, friendly people who are able to empathize with customers. A strong talent pipeline relies on a brand demonstrating that they offer talent development and encourage...

Employer Branding in the Banking Industry

Wikipedia supplies this definition: “Employer brand describes an employer’s reputation as a place to work, and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers”. It’s a problem for banks -...