Insights

What Are Talent Personas in Employer Branding?

Sourcing the talent your team needs is tough at the moment. Creating a talent persona for a vacant role can ensure that you look in the right places with messaging which is on target. If you can define a persona...

EVP vs. People Promise

According to research by Towers Watson, people are five times more likely to be highly engaged if their organization has an effective EVP, (2014, Change and Communication Global ROI Research Study). So, it’s vital that your EVP accurately represents the...

The State of Employer Brand in 2019

Employer branding is sometimes seen as a means of promoting vacancies, but it can be so much more than that, a means of demonstrating why your company is a great place to work and why prospective employees should apply for...

Innovation & Technology at the Top 10 US Banks

Innovation and banking are two words not typically mentioned in the same sentence. But digitalization is happening, and it's happening in the banking industry at a surprisingly quick pace with the continuous growth of the Fintech sector; new investment platforms,...

Employee Wellness and Employer Branding

LinkedIn found that 49 percent of survey respondents claim the biggest obstacle in the job search is not knowing what working for an organization is actually like. In other words, their impression of the company, or the employer brand, is...

How Diversity & Inclusion Impacts Employer Brand

Diversity and inclusion are key to determining how an organization is seen by applicants, interviewees, employees and other stakeholders. So, let’s start with some definitions: Diversity –means that those of all backgrounds, life experiences, preferences and beliefs are recognized and...

Employer Branding in 2020

Managing organizational reputation is imperative in a dynamic and competitive environment. Smart companies monitor and control how both stakeholders and potential candidates see them. Not just in how they are presented online, but how the employer brand presents a holistic...

Employer Brand vs. Employee Experience

Employer brand describes an employer's reputation as a place to work and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers. The organization that creates a robust employer brand will be...

Measuring the Health of Your Employer Brand

In a competitive labor market, the challenge for organizations is to differentiate themselves so as to attract and retain talented staff. The concept of branding the firm for potential and existing employees is a strategic tool for HR professionals. The...