Insights

How Vodafone Builds a Global Employer Brand

How do you build a global employer brand for 120,000, in 26 different countries? We recently had a chat with Catalina Schveninger of British telecoms giant Vodafone. Have a listen below, keep reading for a summary and be sure to subscribe to...

Steps to Develop a New EVP

The initial phase of creating an EVP statement is straightforward, three steps will set the process in motion: gather data, analyse the data, and write a first draft of your EVP. Data collection When you set out to create an...

The Employer Brand of Global Telecoms Giant Ericsson

Lisa Smith-Strother is Sr. Director, Global Employer Brand, Recruitment Marketing, and Diversity TA Head at global telecoms giant Ericsson. The company is 140 years old and guess what? They're struggling to stay cool and attractive to millennial tech talent -...

How Staff Perks Impact Employer Brand

This episode will perk you up! Shaun Bradley is the Director of People & Organisational Development at Perkbox, a company that provides perks to no less than 600,000 employees across the U.K. Who are you and what you do? I'm...

The Benefits of a Clear EVP

Your organisation has an employer value proposition, whether it is something you have designed or it has grown by itself. Your employees and prospective employees have their own ideas of what the organisation offers and provides and they will have...

What is an Employer Value Proposition (EVP)?

An organisation’s Employer Value Proposition (EVP) represents the values and culture they embody and the practical benefits for employees such as learning, growth and development opportunities. According to research by Towers Watson, people are five times more likely to be...

Simon Barrow, the Creator of Employer Brand

The phrase ‘The Employer Brand’ gets over 400,000 Google searches per year and is known to management teams globally. What’s special for me is that I had the chance to sit-down with the creator of the idea – Simon Barrow....

When Bad Employer Reviews Happen to Good Companies

Ben Martinez is the VP for HR at HireVue and has some thoughts he wanted to share with us on the employer review site Glassdoor. He's also passionate about great coffee which you'll find out in this interview. Have a...

How HomeServe Puts Employees & Customers First

Greg Reed had never heard of HomeServe before he joined. Now he claims to have the best job in the world. During his time with the company they were hit with a £30 million fee for mis-selling, had a complete...