Insights

How Nokia Turns Employees Into Brand Ambassadors

The theme of this month’s Social Media Meetup was “How to Turn Your Customers Into Your Brand Ambassadors” with Becky Gloyne, Social Media Manager and Global Marketing Talent Acquisition Manager at Nokia. Becky is in charge of devising social media...

How Nestlé Uses Social Media for Employer Branding

Nestlé (or Nestlé S.A.), a Swiss-based (with headquarters in Vevey, Switzerland) multinational nutritional and health-related consumer goods company, has started to use social media for recruitment in the United Kingdom and the United States. When measured by revenues, it is...

How Microsoft Uses Social for Employer Branding

Microsoft is a large, multinational corporation headquartered in Seattle, Washington, which provides a wide range of computing products through several different divisions. Named one of the World’s Best Multinational Workplaces in 2011, some of their most popular products include Microsoft...

9 Tips to Writing Employer Brand Content for Social Media

This month’s Social Media London event was with Sue Keogh. The evening started with a brief introduction about Sue who runs a company based in Cambridge called Sookio, which she set up in 2008 after working freelance for a number of years working...

How General Mills Uses Social Media for Employer Branding

General Mills is the world’s 6th largest food company, headquartered in Minneapolis, MN, with over 35,000 employees. The maker of Cheerios, General Mills is a fantastic example of a company that has recognised key recruitment challenges and has addressed them through a...

How EY Uses Social Media for Employer Branding

We're sure you've heard of EY, it is, of course, one of the largest professional service firms in the world, headquartered out of London, previously known as Ernst & Young (or E&Y). EY is one of the "Big Four" accounting...

How to Develop a Social Media Policy for Your Employees

Writing a social media policy can be like walking on eggshells. It is a potentially overwhelming process with many things to take into consideration, from legal matters to employees’ perceptions of privacy. There are certain best practices to keep in...

Why Recruiting on Social Media Beats Your Career Site

The internet is changing at a rapid pace, and it is important for companies that wish to remain attractive in the eyes of top talent to adapt their online recruitment strategy appropriately. As the web becomes a more social place,...

The Talent Economy: Every Employee is a Recruiter

Like many functions in the organization, the way in which companies identify and recruit talent has changed more in the past 10 years than it did in the last century. According to Jobvite, 89 percent of companies plan to use...