What’s Your Employer Brand’s Je Ne Sais Quoi?
“What does great look like?” This was the question one tech company asked itself as it began to explore its “je ne sais quoi”—or, as it’s known at other companies, its employee value proposition. Talend was on a mission to...
What Newsworthy Change Does to Employer Brand Visibility
A company founded in the 1880s is making headlines in 2021, thanks to its sustainability efforts. Ball Corporation, which consumers may know as the manufacturer of the classic Mason jar, just saw its name added to a local landmark and...
How a Software Company Becomes a Great Place to Work
Long before COVID-19 made employee wellness and working from home new priorities for workplaces around the globe, VMware was experimenting with fine-tuning its employee experience. This unsung hero of the B2B technology space was powering some of the busiest and...
3 Keys to Brand Consistency and a Unified Employer Brand
What makes your campaigns instantly recognizable as belonging to your brand? When your employees talk about your brand online (and they do), do you know how and where? Your answers to these questions paint a picture of your brand consistency,...
How to Launch an EVP for Eight Brands Simultaneously
Employer brand leaders know how difficult it can be to unify an entire brand under one employer value proposition. But what if your brand isn’t a single organization but a family of several brands, each with its own priorities, competitors,...
How to Apply Design Thinking to Employer Brand
The employer brand team at Ritchie Bros faces many of the same challenges as other companies, including brand awareness, workplace diversity, and more. However, it tackles them in a unique way: with design thinking. In building an EVP for Ritchie...
EVP Pillars in a Time of Crisis
A pandemic, or any crisis, will be an acid test for your corporate furniture such as purpose, values, principles, behaviors, etc. In the employer brand world, we have to ensure our EVP is robust and is delivering what it promises,...
How Cone Health Attracts Talent with a Culture-Driven EVP
If your organization hasn’t yet grasped the importance of employer brand (or views it as just another marketing campaign), it’s time for a shift in perspective. Cone Health is a not-for-profit network of healthcare providers serving people in central North...