How Mondelēz Attracts Makers and Bakers with a Strong EVP
How do you uphold the pillars of your employer brand as a multinational company? For the world’s largest snacking brand, it’s all in the messaging. Jennifer Candee is Global Head of Talent Acquisition and Employer Brand at Mondelēz International, an...
The Gradual Decline of Twitter
Twitter, the social network that offers real-time updates and requires brevity, is no longer growing. How did this happen and what should Twitter do to get back on even keel? I’ve spoken to James Tozer of The Economist to get the...
A Kickstart Guide to Culture Hashtags
We’ve talked about employee advocacy a few times on this blog (see here and here), covering aspects like setting up your program, guidelines and KPIs, tool recommendations, and a few techniques to get started. One employee advocacy technique we’ve yet...
Should Companies Have a Separate Twitter Account for Employer Branding?
There’s more than one way of doing customer services on social media: some don’t bother at all; some do it using just a single account to handle both brand engagement and customer services; some separate their customer services from their...
How Insperity Recruiting Services Uses Social Media
Recruitment agencies have always had a challenge when it comes to social media. Firstly, they need to grab the interest of potential candidates through exciting and eye-catching content. Secondly, they need to make them want to apply for any positions they...
How to Win at Real-Time Employer Branding on Twitter
Way too often real-time Twitter marketing is either not taken seriously, or discussions about it bring up the same repeated comparisons and “insights” that aren’t really insights - from the infamous Oreo tweet during the Superbowl back in 2013 (can...
How Nestlé Uses Social Media for Employer Branding
Nestlé (or Nestlé S.A.), a Swiss-based (with headquarters in Vevey, Switzerland) multinational nutritional and health-related consumer goods company, has started to use social media for recruitment in the United Kingdom and the United States. When measured by revenues, it is...
9 Tips to Writing Employer Brand Content for Social Media
This month’s Social Media London event was with Sue Keogh. The evening started with a brief introduction about Sue who runs a company based in Cambridge called Sookio, which she set up in 2008 after working freelance for a number of years working...