An employer value proposition (EVP) is the reason someone should choose to work for you, and stay. It sums up what your organization offers people in return for their skills, time and commitment. Get it right and it shapes everything from job ads to onboarding. Get it wrong and it becomes a slogan nobody believes….
People trust people more than they trust companies. That’s the whole case for employee advocacy. When an engineer posts about a project she’s proud of, it reaches people your careers page never will, and they believe it. The biggest employers have figured this out. Sanofi has built a community of 5,000 employee advocates to share…
Employer brand and employer value proposition (EVP) get used as if they mean the same thing. They don’t. Your EVP is what you offer. Your employer brand is what people believe about you as a place to work. One you write; the other you earn. What is an EVP? An employer value proposition is the…
When companies initiate layoffs, employer reviews begin to incorporate criticisms of more than just job security. Key Findings Management & Organization took a hit. Positive commentary about this attribute fell by around 4 percentage points in the announcement quarter, reaching roughly 6 points by two quarters out, with no meaningful recovery within the window we…
Pfizer needs little introduction. The research-driven pharmaceutical company employs around 75,000 people across 90 countries from its New York City headquarters, and its name recognition means it rarely struggles to attract applications. But brand awareness and a full inbox aren’t the same thing as finding the right people — and that distinction is exactly what…
Sanofi is a Paris-headquartered pharmaceutical company with around 75,000 employees, recruiting across dozens of markets and focused on immunology, neurology, and oncology. In recent years it has repositioned itself as an R&D-driven, AI-powered biopharma, uniting the business under a single global brand and setting a bold new direction that now runs through everything the talent…
Comparing employer brand perception across Western tech companies and Chinese tech champions – through the eyes of Chinese talent on Xiaohongshu. Key Findings Microsoft (7.37) and ByteDance (7.15) lead employer brand perception among China’s tech talent, separated by just 0.22 points on Link Humans’ Employer Brand Index (EBI), based on Q1 2026 Xiaohongshu data. DeepSeek…
EVP activation can be an elusive goal for employer brand professionals. Positioning statements and brand pillars are essential, but you really need people to feel it in their day-to-day. Authenticity is key. In this episode of the Employer Branding Podcast, we spoke with Neil Daly, Global Head of Employer Brand & HR Communications at RWE….
CBRE is the largest commercial real estate firm in the world, but if you’re not a broker, you’ve probably never heard of them. So what do they do with their employer brand to stand out to other talent pools? And how do they measure their impact? That’s exactly what we discussed with Debbie Celado, the…