How Mondelēz Attracts Makers and Bakers with a Strong EVP
How do you uphold the pillars of your employer brand as a multinational company? For the world’s largest snacking brand, it’s all in the messaging. Jennifer Candee is Global Head of Talent Acquisition and Employer Brand at Mondelēz International, an...
What Our Research Tells Us About Talent Online
2019 was a year full of data-driven insights coming from the Employer Brand Index. We analyzed companies with over 5 million employees put together, covered over 60 countries across the globe and explored over 15 different industries to understand how...
How to Create an EVP Playbook
An organization concerned about their employer value proposition will take care to ensure that staff and other stakeholders understand, live, and bring the brand to life each and every day. While celebrating strong values the enterprise also needs to articulate...
Articulating Your EVP to Specific Talent Personas
Organizational Employee Value Proposition (EVP) is the key to attracting potential employees, engaging and retaining talent. If you want to be an employer of choice, you need to catch the eye of your ideal candidates by differentiating the organization from...
Training Hiring Managers on Your New EVP
The organizational Employee Value Proposition comprises the remuneration, rewards, and benefits paid to an employee, for work or service; compensation for the skills, experience, and productivity that serve the organization’s strategic goals and mission. It is one of the determining...
How to Activate Your Employer Brand
A successful employer brand establishes confidence, loyalty, and enthusiasm throughout the organization by bringing to life a distinctive organizational culture and brand identity that will attract great talent. The product of exhaustive research, comprehensive benchmarking, testing, and validation a robust...
Launching a Brand New EVP Externally
For an employer brand to make an impact, it has to be credible, relevant, differentiating and aspirational. It derives from exhaustive research, covering internal and external voices, benchmarking competitors, and other relevant employer brands. All that work needs to be...
Launching Your EVP Internally
In a competitive labor market with insufficient talent to fill vacancies and widespread skills shortages, an attractive EVP may make the difference as to whether prospective employees view your organization as an employer of choice. A strong Employee Value Proposition...
Employer Branding vs. Talent Branding
Employer brand is centered on the promise that the enterprise makes to current and prospective employees in order to recruit and retain the brightest and best. It’s about the organization’s reputation as an employer and what makes the business a...STAY CONNECTED.
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