Insights

How Employee Profiles on LinkedIn Boost the Employer Brand

LinkedIn was founded over ten years ago now, and although the original idea was for it to be used to share tech and sales leads in Silicon Valley, most users have adopted it as a means to further their career....

How to Win at Real-Time Employer Branding on Twitter

Way too often real-time Twitter marketing is either not taken seriously, or discussions about it bring up the same repeated comparisons and “insights” that aren’t really insights - from the infamous Oreo tweet during the Superbowl back in 2013 (can...

A Guide to Analytics in Digital Employer Branding

In the vast world that is digital employer branding, there's practically (and arguably) nothing you can't measure. While this may appear as a great thing, it does have its downsides - the fact that you can measure everything doesn't mean...

How to Turn Employees into Social Media Advocates

In the world of business, credibility and transparency is something that is rather important to the public nowadays. People want to know what is going on ‘behind closed doors’ within certain companies and how they deal with successes and failures. ...

3 Steps to Effective Influencer Marketing

People trust recommendations from third-party sources even more than the brand itself. This is, in essence, why influencer marketing exists. Influencer marketing is, in a nutshell, when marketers look for, identify, and engage with influencers. There's an increasing trend of...

A Guide to Community Management for Employer Branding

Whether you have a big or a small employer brand/company, you may have wondered how to set up and run a successful Community Management team - not just any Community Management team, but one that is strategically successful and one...

The Rise of Facebook Recruitment

Just like the rise of social media, the recruitment industry has also evolved from platform to platform. One of the latest discussions online is the relevance and the use of Facebook’s Graph Search as a recruitment tool. This article will...

The Best Facebook Career Pages in Europe

We recently analysed the best dedicated Facebook Career pages in Europe and here are the results in an infographic. We hope this study will provide you with some inspiration for you to enhance your company page with better design or...

How L’Oreal Developed a New Employer Value Proposition (EVP)

We recently wrote a case study about how beauty giant L'Oréal uses social recruiting which brought attention to that company's new EVP (Employer Value Proposition). In my mind, L'Oréal is one of those companies that consistently rate as one of the best...