Why Employee Advocacy Is More Important Than Ever in a Post-Pandemic World
When it comes to your employer brand, your strongest advocates are often the people who live it day-in and day-out—your employees. But wanting a strong employee advocacy presence is one thing. Actually making it happen involves a lot of hard...
Diversity & Inclusion at 20 Top US Tech Companies
We often associate diversity & inclusion with race and gender equality within the working environment but, there is much more which stems from this category. Employees should feel safe within their place of work and diversity is becoming a popular...
How Diversity, Inclusion, and Belonging Can Inform Your Employer Branding Content
The summer of 2020 found many businesses reexamining the state of diversity, inclusion, and belonging in their organizations. And while many public statements were made about new initiatives and policies, a year later it’s time to see which organizations actually...
How to Confront Industry Challenges with Your Employer Brand
If you’ve ever used your car’s cruise control feature or relied on its automated braking system, you’ve used an Aptiv product. You likely weren’t aware at the time, however, of the brand behind this automotive technology. That awareness is just...
When Human Progress Is the Center of Your Employer Brand
Merck Group has dedicated itself to furthering human progress through science and technology. It’s a lofty mission and one its team takes very seriously, particularly employer brand leader Chris Dinwiddy. As Global Head of Employer Brand and Social Media Recruitment,...
How to Attract the Eyes of Tech Talent
Everyone’s looking for tech talent, and the competition within this highly in-demand market is steep. Smaller brands suddenly find themselves pitted against Silicon Valley giants, startups, scale-ups, unicorns, and other legacy businesses. How do you attract the eyes of tech...
What’s Your Employer Brand’s Je Ne Sais Quoi?
“What does great look like?” This was the question one tech company asked itself as it began to explore its “je ne sais quoi”—or, as it’s known at other companies, its employee value proposition. Talend was on a mission to...
How Chewy’s Employer Brand Strategy is Based on Exceptional Culture
While pandemic restrictions on in-person business were shuttering companies around the globe, some e-commerce brands found themselves in the midst of an unexpected boom. Chewy.com was among them: The online pet care company’s sales grew as pet owners under lockdown...
What Newsworthy Change Does to Employer Brand Visibility
A company founded in the 1880s is making headlines in 2021, thanks to its sustainability efforts. Ball Corporation, which consumers may know as the manufacturer of the classic Mason jar, just saw its name added to a local landmark and...STAY CONNECTED.
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