DATA-DRIVEN ACTIVATION

Reach the right talent in the right channels.

INACTIVE = IRRELEVANT

Data-driven activation brings your EVP to life. Whether you’re looking to diversify, fill a tech or STEM need, or you’re trying to get more public awareness of your employer brand, we take the guesswork out of activation.

Because employer branding is not the same as product branding, we draw on the data from your EVP and EBI to determine the right message and channel to reach the right talent.

43%

Lower cost-per-hire

2x

Number of applications to hard-to-fill jobs

21

Languages

28%

Average improvement on CTR

EMPLOYER BRANDING
NEVER STANDS STILL

Activation is a response to real data. We track the 16 attributes of employer brand and analyze what you are talking about, what you need to talk about, and when you should stop talking. We can then measure the impact on your employer brand and optimize your campaign.

About the 16 attributes

CASE STUDIES

These case studies explore how data-driven activation brings your EVP to life.

POKERSTARS

GO TO CASE STUDY

FOX BET

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HAGER GROUP

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EXPLORE MORE
CASE STUDIES

These case studies explore how data-driven activation brings your EVP to life.

CASE STUDIES

REAL DATA, REAL RESPONSES

  • Attract the
    Right Talent
    Whether your needs are tech, STEM, or diversity related, we speak to the right people on the channels they frequent.
  • Unified
    Messaging
    Get your company on the same narrative, from the job description to the onboarding package.
  • Marketing
    Discipline
    A lot that goes into a creative campaign. We bring those skills to the employer branding space.
  • Brand
    Awareness
    Competing against the best brands is difficult. We shift perceptions and get your name to the right people.
  • Activation
    Analysis
    Understand what areas of your employer brand you should be activating online and how you should do it.
GET IN TOUCH WITH THE TEAM
TOM LUESLEY
Director of Talent

FOX Bet’s Experience

As part of our rapid business growth, we recently expanded our hub in the UK where we quickly needed to staff up with a focus on tech roles, and our new venture with FOX Bet in the US with a focus on marketing roles.

We engaged Link Humans who have proved to be an indispensable partner for activating our employer brand to attract the right talent. We have seen excellent results; our application levels have doubled, crucially with the same quality of candidates.

Working with the team at Link Humans is a pleasure and they have a real can-do attitude to service.

FIND OUT MORE:
FOX BET CASE STUDY

EMPLOYER BRAND INSIGHTS

Want to learn more about how to optimize your employer brand?
These three areas are where we publish some of our best ideas, research, interviews and case studies.
Employer Brand Research
We're always trying to learn something new. Our website is where you can find the latest in our research and case studies on how we helped clients with their brands. MOST RECENT RESEARCH
The Employer Branding Podcast
Employer branding strategies from the top companies in the world. Our CEO, Jörgen Sundberg, hosts this weekly podcast on what can work for your company. LISTEN TO PODCAST EPISODES
Undercover
Recruiter
Over 450,000 talent acquisition, recruiting and HR professionals read this blog. TA is the heart of the blog and it offers clear insight into how recruitment really works. GO TO UNDERCOVER RECRUITER

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EMPLOYER BRAND INSIGHTS

If you, just like us, have a curious mind and want to learn as much as possible about employer branding you’ve come to the right place. This is where we publish our best ideas, research, interviews and case studies to inspire practitioners just like you.

How Employer Brand Leaders Can Grow Brand Awareness

 Ashley Cheretes faces a challenge familiar to many employer brand leaders: Her company isn’t top-of-mind for many candidates, despite touching millions of lives. “Cigna is the most well-known unknown company,” jokes Cheretes, Cigna’s Head of Marketing, Talent Acquisition. “When you...

What Employee-Generated Content Does to Your Employer Brand

 Employee-generated content may not be as strategically crafted as something straight from your marketing department. Its messaging may be more candid than what your company usually posts to LinkedIn. But these markers of authenticity are exactly what make employee-generated content...

4 Common Employer Brand Challenges (and How This Credit Bureau Tackled Them)

 Like many employer brand leaders, Lena Lotsey’s role was born out of need. Social media management was becoming too much of a full-time job for Experian’s employee acquisition team, and they needed someone to focus solely on employer brand. Over...
Read more blog posts