Case studies
How leading employers benchmark their employer brand
L’Oréal, Unilever, Mars, PepsiCo and more use the Employer Brand Index to see how talent really sees them, prove the value of their EVP and decide where to act next.
Measuring the ROI of a new employer value proposition
Ranked in the top 20 of all companies measured by the Employer Brand IndexBenchmarked against two key competitors across 16 attributesConfirmed which EVP pillars land, and which need more work
Link Humans’ Employer Brand Index provides us with great insights into how our brand is perceived externally and across multiple geographies.Mags Hizon · HR Director, Unilever
Read the case study →
Results
Measurable impact, sustained over time
Selected long-term partnerships, with client names withheld.
- Global Pharma3-year partnership#1
Global benchmark leader
From the 74th percentile to the top, now the benchmark other companies are measured against.
- Global Technology4-year partnership+210%
Perception improvement in a specific region
India lagged the US in a critical talent market, and over the partnership the gap narrowed until perception was in line across regions.
- Global FMCG5-year partnership+140%
Positive sentiment shift for a problem attribute
Persistent negative sentiment around Management & Organization turned into a competitive strength.
All case studies
Stories from our clients
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Consumer Goods
Changing the belief that you have to be obsessed with beauty to work there, and winning over tech talent.
Read the case study →“What matters to us is that you’re innovative and creative and willing to learn about the product.”
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Consumer Goods
Building an employer brand that stands apart from its famous consumer brands, consistently across subsidiaries and markets.
Read the case study →“You cannot just use your consumer brands to bring your employer brand to life.”
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Consumer Goods
Measuring employer brand perception consistently across 200+ countries, subsidiaries and job functions.
Read the case study →“Perception is one of those things that is somewhat intangible. You can get a sense for it but it’s hard to fully grasp.”
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Technology
Seeing where it stands against tech competitors, and where the white space is.
Read the case study →“…it gives us an opportunity to work with our content teams, our corporation communications teams to say ‘we have a white space opportunity here.’”
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Financial Services
Setting a baseline before launching a new EVP. The data showed strong ESG sentiment but a low share of voice, so the team made more ESG content.
Read the case study →“…we really do look at the Employer Brand Index as a score we can use as the ROI of our employer brand.”
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Energy
Winning executive buy-in for EVP work with hard data on what drives positive conversation.
Read the case study →“Having an opportunity to present to the company and to the main board details around what people are saying about us as a company when we’re not in the room is vital.”
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Energy
Showing senior leadership why employer brand matters, beyond time-to-hire and cost-per-hire.
Read the case study →“The Index has been perfect for that, as we can marry up the two, we can look at what do people think of us in certain key areas.”
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Automotive
Understanding how it compares with the automakers, suppliers and tech companies competing for the same talent.
Read the case study →“We compete for the same talent as the big automakers, suppliers, manufacturing, and tech companies. Partnering with Link Humans, we were able to understand what the perception of our employer brand is.”