WRITTEN BY: Jörgen Sundberg
How do you uphold the pillars of your employer brand as a multinational company? For the world’s largest snacking brand, it’s all in the messaging.
Jennifer Candee is Global Head of Talent Acquisition and Employer Brand at Mondelēz International, an American multinational confectionery, food, holding and beverage company based in Deerfield, Illinois which employs approximately 83,000 individuals around the world.
The company’s portfolio includes cookie and cracker brands Belvita, Chips Ahoy!, Nabisco, Oreo, Ritz; chocolate brands Milka, Côte d’Or, Toblerone, Cadbury, Green & Black’s, Freia, Marabou; gum and cough drop brands Trident, Dentyne, Chiclets, Halls, and Stride; as well as Tate’s Bake Shop and powdered beverage brand Tang.
So lots of great product brands that consumers are familiar with, but how familiar are candidates with Mondelēz as an employer? Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.
Listen on Apple Podcasts, Spotify, Stitcher or Soundcloud.
In this episode you’ll learn:
• Why they need people to know about the company as well as the brand
• What they did about the lack of consistency in employer brand
• How long their employer brand has been going for
• What an “EBP” is and why they use it
• What their hashtag strategy is and why they have more than one.
You can connect with Jennifer here.
- Tagged With:
- Case Study
- Content
- Engagement
- EVP
- Social media
STAY CONNECTED.
DATA-DRIVEN EMPLOYER
BRAND INSIGHTS.
Our newsletter is exclusively curated by our CEO, Jörgen Sundberg, for leaders who make decisions about talent. Subscribe for updates on The Employer Branding Podcast, new articles, eBooks, research and events we’re working on.
Play Video
Recent Articles
Attracting Entry-level Talent in China
Attracting and retaining highly talented young professionals is an important issue for multinational companies (MNCs) in China. Seventeen years ago, 41% of high-skilled Chinese professionals preferred foreign MNCs as their first choice of employment, while only 9% chose domestic firms...
How to Make the Case for Employer Branding to Stakeholders
We talk to a lot of businesses on the Employer Branding Podcast that each face their own talent challenges. But Booking.com might take the cake for how specific the skill sets can get for the roles they’re trying to fill....