Our approach begins by looking at where your company is heading.
Then we map this out, combining your company trajectory with the need to attract and retain the humans who will help you get there.
Every product or service has a USP, every employer should have an EVP.
By doing a thorough audit of your reputation as an employer, or measuring your Employer Brand Index as well call it, we will have a clear picture of what, who and where we should be focusing our efforts.
To understand and define your employer value proposition, we’ll guide the internal and external research to single out what makes you different to work for.
Mind, you might have done this exercise on paper, but we’re after what is really felt by your employees.
We take an honest in-depth look at your workplace and extract the good, the bad, and the indifferent.
Your company isn’t right for everyone – so better to stand out to the right people, instead of laying on a tired one-size-fits-all message to anyone.
So what does this all mean?
We’ll work out the brand positioning, message pillars, creative, and produce an employer brand playbook that guides your brand asset creation and employer branding campaigns.
Genpact approached Link Humans because we were looking for an external party to provide expertise / provide a professional standpoint and to provide a critical assessment of our EVP work. We were very happy with the work completed by Link Humans. They provided a value-add service, to tight timescales. They challenged our teams in a positive way and their output helped us to shape our EVP. I have already recommended Link Humans to three other companies!
Vice President - Human Resources
EDF Energy needed to measure the impact and importance of their employer brand.
Measurement depends on who in the organization is asking you what question, so here’s what we did.
We started in France.
4 years later, we have worked with The Adecco Group in over 20 countries.
The world’s largest HR company will always have the need to attract internal talent.
Measuring your employer brand has been notoriously tricky. So we came up with a way to do so, and these are some they key results we’ve seen our clients enjoy.
If you are a challenger but don’t have the luxury of trying many different approaches, let us take you through our lean process.Reach Out
we can help
Btw, over 80% of our clients choose to start with an employer branding strategy.
Measure your employer brand with a deep evaluation of what candidates, employees, and alumni are saying about your company online.
What’s working and what’s not? The Employer Brand Index will reveal what people really think about your reputation as an employer.
Executing employer branding tactics is how our strategies prove their worth.
Once quality brand assets are in place, we manage campaigns that attract the right talent to your employer brand.