The real question you need to answer is, “Why should people work for you?“. Because in the same way your products must appeal to the right customers, your EVP must appeal to the right potential employees. It needs to reinforce your employer brand.
EVP represents more than the values and culture of your company, it’s a framework for your company’s long-term employment strategy. It’s how you align your recruitment message across all levels of the process. It’s how you retain and re-recruit your employees.
We believe in data’s ability to show the unbiased truth. Our approach to EVP is an evidence-driven articulation of your reputation as an employer. We research your internal and external employer brand to determine how you’re really perceived by the people that matter most—your past, present, and potential employees.
This data is a reflection of your employer brand that you can use to adjust your messaging and improve your employer brand from the inside.
Your EVP shouldn’t attract everyone, but it should attract the right people and keep them with you.
So what does this all mean?
We’ll work out the EVP brand house, creative, and produce an employer brand playbook that guides your employer brand activation.
Genpact approached Link Humans because we were looking for an external party to provide expertise / provide a professional standpoint and to provide a critical assessment of our EVP work. We were very happy with the work completed by Link Humans. They provided a value-add service, to tight timescales. They challenged our teams in a positive way and their output helped us to shape our EVP. I have already recommended Link Humans to three other companies!
Vice President - Human Resources
EDF Energy needed to measure the impact and importance of their employer brand.
Measurement depends on who in the organization is asking you what question, so here’s what we did.
We started in France.
4 years later, we have worked with The Adecco Group in over 20 countries.
The world’s largest HR company will always have the need to attract internal talent.
Measuring your employer brand has been notoriously tricky. So we came up with a way to do so, and these are some they key results we’ve seen our clients enjoy.
If you are a challenger but don’t have the luxury of trying many different approaches, let us take you through our lean process.Reach Out
we can help
Btw, over 80% of our clients choose to start with an employer branding strategy.
Measure your employer brand with a deep evaluation of what candidates, employees, and alumni are saying about your company online.
What’s working and what’s not? The Employer Brand Index will reveal what people really think about your reputation as an employer.
Executing employer branding campaigns is how our strategies prove their worth.
We manage campaigns that attract the right talent to your employer brand.