Our approach begins by looking at where your company is heading.
Then we map this out, combining your company trajectory with the need to attract and retain the humans who will help you get there.
Every product or service has a USP, every employer should have an EVP.
By doing a thorough audit of your reputation as an employer, or measuring your Employer Brand Index as well call it, we will have a clear picture of what, who and where we should be focusing our efforts.
To understand and define your employer value proposition, we’ll guide the internal and external research to single out what makes you different to work for.
Mind, you might have done this exercise on paper, but we’re after what is really felt by your employees.
We take an honest in-depth look at your workplace and extract the good, the bad, and the indifferent.
Your company isn’t right for everyone – so better to stand out to the right people, instead of laying on a tired one-size-fits-all message to anyone.
So what does this all mean?
We’ll work out the brand positioning, message pillars, creative, and produce an employer brand playbook that guides your brand asset creation and employer branding campaigns.
Link Humans Employment Brand report on GE was the first I have seen of its kind! It was in easy digestible bits of information and provided a global look and feel for an overview of how we appeared external. It provides feedback in a way that I can take immediate action to adjust and/or respond. It will be a great asset for a quick look and action items for major impact on our employment brand.
Global Employment Brand Leader
EDF Energy needed to measure the impact and importance of their employer brand.
Measurement depends on who in the organization is asking you what question, so here’s what we did.
We started in France.
4 years later, we have worked with The Adecco Group in over 20 countries.
The world’s largest HR company will always have the need to attract internal talent.
Measuring your employer brand has been notoriously tricky. So we came up with a way to do so, and these are some they key results we’ve seen our clients enjoy.
If you are a challenger but don’t have the luxury of trying many different approaches, let us take you through our lean process.Reach Out
we can help
Btw, over 80% of our clients choose to start with an employer branding strategy.
Good recruitment marketing brings interest, but if you haven’t got an honest, magnetic employer brand, you lose it.
We’re agile; scaling up to bring in our creative partners with the ability to create all the recommended assets in the branding strategy.
Executing employer branding tactics is how our strategies prove their worth.
Once quality brand assets are in place, we manage campaigns that attract the right talent to your employer brand.