Executing recruitment marketing tactics is how our strategies prove their worth.
Once quality brand assets are in place, we manage campaigns that attract the right talent to your employer brand.
But here’s the reality…
Remarkable brand assets aren’t going to be enough to attract talent by themselves. You’ve got to make sure they do what they’re built to do by directing candidates’ attention towards assets through employer branding campaigns.
We often bring in our external associates (depending on the need) – to tag team on employer branding campaigns with us.
If we work together, we’ll help you activate on social media, search engine marketing, content campaigns and pay-per-click advertising.
Whether it’s general awareness or a competitive niche position you’re looking to fill, we use advanced targeting and optimise your spend on a continuous basis.
If we find that a channel is underperforming or not worth your budget, it’ll be killed off quicker than you can spell the word ‘squander’.
To improve, you have to have the right measurement in place.
We’ll track the right data, avoid vanity metrics (that commonly distract teams), and set a small number of real business outcomes.
The Adecco Group partnered with Link Humans on multiple projects over a four-year period. Link Humans provided excellent consulting advice and invested time and resources in really understanding our business and objectives. They were a great addition to our marketing and digital teams.
Head, Marketing & Communications, Asia Pacific
The Adecco Group
We started from zero.
Over the past 4 years, we’ve seen an increase in traffic and a jump in influence on digital.
Hager Group now has a social following of nearly 200,000 targeted followers.
EDF Energy needed to measure the impact and importance of their employer brand.
Measurement depends on who in the organization is asking you what question, so here’s what we did.
This is the most exciting part of the whole process: having completed the strategy and asset creation phase, you finally get into recruitment marketing campaign mode. Let us explain how this works if this is where you are at!Reach Out
we can help
Btw, over 80% of our clients choose to start with an employer branding strategy.
A great company with a weak employer brand can struggle to fill vacancies with the right talent. Relying heavily on costly recruitment agencies and headhunters.
Our strategies candidly look at how talent finds your company – and why they decide to apply… or peace out.
Measure your employer brand with a deep evaluation of what candidates, employees, and alumni are saying about your company online.
What’s working and what’s not? The Employer Brand Index will reveal what people really think about your reputation as an employer.