Data-driven activation brings your EVP to life. Whether you’re looking to diversify, fill a tech or STEM need, or you’re trying to get more public awareness of your employer brand, we take the guesswork out of activation.
Because employer branding is not the same as product branding, we draw on the data from your EVP and EBI to determine the right message and channel to reach the right talent.
Make sure you have a presence in the minds of the people you want to hire. Activation is a response to real data. Whether it’s through social media campaigns, job postings, or billboard ads, we help you find the right channel for the right talent.
For the best activations, we track the 16 attributes of employer brand and analyze what you are talking about, what you need to talk about more, and when you should stop talking. We can then measure how your activations have impacted your employer brand, optimizing a campaign so you can get the most bang for your buck.
To improve, you have to have the right measurement in place.
We’ll track the right data, avoid vanity metrics (that commonly distract teams), and set a small number of real business outcomes.
As part of our rapid business growth, we recently expanded our hub in the UK where we quickly needed to staff up with a focus on tech roles, and our new venture with FOX Bet in the US with a focus on marketing roles. We engaged Link Humans who have proved to be an indispensable partner for activating our employer brand to attract the right talent. We have seen excellent results; our application levels have doubled, crucially with the same quality of candidates. Working with the team at Link Humans is a pleasure and they have a real can-do attitude to service.
Director of Talent
The Stars Group
Employer brand activation to build awareness and support specific hiring campaigns in the US & UK.
EVP development in parallel with activation.
We started from zero.
Over the past 4 years, we’ve seen an increase in traffic and a jump in influence on digital.
Hager Group now has a social following of nearly 200,000 targeted followers.
EDF Energy needed to measure the impact and importance of their employer brand.
Measurement depends on who in the organization is asking you what question, so here’s what we did.
This is the most exciting part of the whole process: having completed the strategy and asset creation phase, you finally get into recruitment marketing campaign mode. Let us explain how this works if this is where you are at!Reach Out
we can help
Btw, over 80% of our clients choose to start with an employer branding strategy.
Our scientific answer to why people should work with you.
In the same way your products must appeal to the right customers, your EVP must appeal to the right potential employees. It needs to reinforce your employer brand.
This is how you attract and retain the right talent.
Measure your employer brand with a deep evaluation of what candidates, employees, and alumni are saying about your company online.
What’s working and what’s not? The Employer Brand Index will reveal what people really think about your reputation as an employer.