Insights

What Are the Most Important Employer Brand Activities?

A robust and positive employer brand can make your organisation stand out against the competition in the hiring market. Research shows that 84 percent of the world’s most attractive employers say employer branding is one of their top priorities. Key...

The Employer Brand Audit Process

The importance of the employer brand to organisational success is a subject high on the corporate agenda. We have shown in our articles on this topic how employers position themselves to attract and retain the best talent through the development...

Employer Brand vs. Recruitment Marketing

This is what Rebecca Drew of LinkedIn Talent Solutions told us: recruitment marketing and employer branding have a complex relationship: both deal with talent attraction, communication, and recruitment but they are distinct in how they achieve their goals. Employer branding...

Employer Value Proposition vs. Company Values

An organisation’s values constitute the template for the standards and behaviours expected from directors and employees. The CIPD says that most employees recognise the significance of organisational values, with almost three-quarters (73%) stating that it is important for organisations to...

How to Plan an EVP Development Project

A good project plan takes encompasses the approach the team will take and enables team and stakeholders to document decisions around the objective, scope, timescale, resources, and desired outcomes of the Employer Value Proposition (EVP) development initiative. Towers Watson report...

Appointing an Agency to Develop EVP

Developing a robust employer value proposition (EVP) requires that the organization takes a holistic approach to employment strategy and the employer brand. This starts with the crucial foundation of defining organizational values; authenticity and credibility are the key components of...

Employer Brand vs. Candidate Experience

This topic has echoes of the old honour versus reputation debate - reputation is what others know about you; honour is what you know about yourself. We are all familiar with the concept of brand and we constantly adjust our...

How the FBI Investigates Its Employer Brand

How do you attract talent to an organization that everyone thinks they know thanks to Hollywood? Peter Sursi is Senior Executive, Recruitment, and Hiring; Human Resources Division at the FBI and is responsible for everyone coming into the bureau. Have...

The Big 4 Battle for Diversity & Inclusion

The Big 4. The world's biggest and greatest accounting firms. Most of which have revolutionized the way we invest and in many ways have transformed how we work. But how do they fare when it comes to diversity and inclusion? Their...